BRIDE ON THE HUDSON – SHEHNAAI PREVIEWS 2010 COUTURE LINE
With the blacks and browns of winter ebbing off the racks, and the beginning of a chilly spring showings its colors, its about that time of the year that the spectacular views of Indian Couture make their way to New York. At the tag end of 2009, an unseen platter of colors and styles displayed the quintessential Indian panache at Lakme Fashion Week and Couture Week in India. Palettes unseen for spring, eggplant purples and cobalt blues, splashed across heavy velvets and jeweled monotones made spectacles on the ramp, and on Friday March 5th in New York, spectacles on the rack.
Shehnaai Couture hosted their Bridal Couture season preview at their chic Manhattan studio over Cosmopolitans and Kebabs. 9 of India’s best couturiers joined hands with Stylist and owner, Shirin Vinayak to bring in the new collection for the season, as almost 200 brides and vendors toasted the spirit of the dazzle that outdid all past collections. Significant trends to be seen were trumpet silhouettes and rouched skirts with sleek georgettes and rich velvets, surprisingly enough, complete contradictions, and yet a fabulous combination.
Best of all, every prospective bride, seemed overjoyed by the opportunity to adorn her favorite designer’s ensemble without making the tedious trek to India, and moreover, having it absolutely bespoke, be it color, style, or finish. “The bride today knows what she wants. She has her vision and essentially we bring it to life for her. This was a luxury brides needed to travel to India for but no more. We bring the designer to you…right here in your backyard. The bride today is all about finding the perfect fit and keeping it in time with the current trends in India. So to make that possible, we bring you the latest in couture that walks the ramp in India and then help you customize it so that it suits your personal sensibility” says Vinayak, now a connoisseur in the field for over 7 years. Her style sensibilities and a love for the wedding syndrome have ensured that every one of her brides leaves Shehnaai with the wedding ensemble of her dreams, and a long lasting relationship with the brand.
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